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City of Bangor Announces Agreement on Naming Rights for New Arena and Convention Center

July 20, 2012

The City of Bangor announced today that the new 8,000-seat multi-purpose sports and entertainment venue currently under construction will be named the Cross Insurance Center as a result of a new, long-term naming rights agreement between the City and Cross Insurance. The new Cross Insurance Center is scheduled to open in the fall of 2013.

“What an amazing day for Bangor. A hearty thank you to the Cross Family and Cross Insurance for their belief in not only this project but in the future of Bangor,” said Mayor Cary Weston. “The energy and support we have seen throughout this project from our business community, starting with the amazing effort of the Friends group, has been tremendous. And for a family-owned business with long-standing Bangor roots to step forward like this makes it even more special.”

“Cross Insurance is thrilled and proud to have the opportunity to partner with the City of Bangor and support the new arena and convention center by securing the naming rights to the facility,” said Brent Cross, Executive Vice President of Cross Insurance. “The Cross Insurance Center will be an excellent addition to the city’s cultural offerings now and for years to come.”

The agreement between Cross Insurance and the City of Bangor is for 15 years, and the contribution from Cross Insurance is $3 million dollars to secure the naming rights for that period. Additional advertising and premium seating opportunities are available in the Cross Insurance Center.

Front Row Marketing Services, a world-renowned specialist in ancillary income for sports and entertainment venues, completed the naming rights agreement on behalf of the City of Bangor. The City of Bangor hired Global Spectrum, a world-wide leader in managing public assembly facilities, as the operator of the Cross Insurance Center. Both Front Row Marketing Services and Global Spectrum are subsidiaries of Comcast-Spectacor, the internationally recognized sports and entertainment provider.


About Cross Insurance
Since 1954, family-owned, privately-held Cross Insurance has provided businesses throughout New England with the insurance coverage, financial strength and security needed to safeguard against risks. At Cross, the company leverages its industry standing with more than 110 of the nation’s top insurance carriers, brokering policies that consistently match its clients’ needs – at the best rates available. That’s why more than 15,000 businesses trust Cross for property and liability insurance, employee benefits packages, surety bonds, and comprehensive risk management advice and counsel, and why Cross has more than 450 employees and is one of New England’s largest insurance providers. For more information about Cross Insurance and our subsidiaries located across New England, please visit, or find us on Facebook at

About Global Spectrum
Global Spectrum ( manages the Cross Insurance Center, as well as more than 100 other public assembly facilities around the world. Nearly 20-million people attended more than 11,000 events in Global Spectrum venues last year. Based in Philadelphia, PA, Global Spectrum is part of Comcast-Spectacor, one of the world’s largest sports and entertainment companies. Comcast-Spectacor also owns the Philadelphia Flyers of the National Hockey League, Ovations Food Services, a food and beverage services provider, New Era Tickets, a full-service ticketing and marketing product for public assembly facilities, Paciolan, the leading provider of venue establishment ticketing, fundraising and marketing technology solutions, Front Row Marketing Services, a commercial rights sales company, and Flyers Skate Zone, a series of community ice skating rinks.